Key topics
Following our rebrand a little over a year ago, our VP of Marketing Giuseppe Caltabiano and Co-Founder and Creative Director of we-do-co (our creative agency) James Dunn, spoke about their process and priorities when refreshing AVK. A fruitful partnership, AVK and we-do-co continue to work together and creative innovative campaigns that keep AVK at the forefront of the industry.
Key topics covered in this episode are:
- The process of rebranding AVK, from the stories we needed to tell, to how to tell them.
- Identifying and creating brand assets and ambassadors.
- The gratifying news of winning the Transformer Award due to our rebrand.
- The increasing emphasis on marketing in the data centre industry and its impact.
You can also catch our podcast uploads on YouTube and Spotify.