Episode 1

How Big Ideas Become Real-World Impact

Date
23 October 2025
Author
AVK
Duration
25 mins

Our CEO and our Founder, Ben and Chris Pritchard, unveil AVK’s journey from the very beginning. We hear firsthand the inspiration behind AVK, the journey of the last 36 years, and the future we’re shaping.

Key topics

In our first episode of AVK's new podcast Generating Conversation, we chat with our CEO and our Founder, to unveil the history of the company, and the future we're shaping.

Key topics covered in this episode are:

 

  • The journey of AVK from its conception in 1989, starting in rotary UPS, entering into generators, and the progression of the data centre industry.
  • The sharpening of our company’s focus, from a product-based business to a solutions-based business.
  • Our expansion into Europe and the precision this demands in business operations.
  • Ben moving into the position of CEO and the changes he has made.
  • AVK’s rebrand and the necessity for this.
  • The importance of running the business responsibly, with options explored into renewable fuels, the journey to net zero and more.