“From the 6th to 10th of July, I spent work experience with AVK. After an induction to the company, I then visited Haydock and Maidenhead where I sat with Internal Communications for 2 days, then I was with the Marketing team for 2 days in London.
During my two days with Internal Communications with Lori, I got a taste of what the role is, I learnt the importance of open and clear communication, the way to gain engagement from employees by maintaining consistency, and how even adding emojis to a post can make it appeal to more people by encouraging morale.
During my first day (in Haydock) I created a campaign for a company event, including writing a central post and creating a promo poster. I then decided the best way to communicate different messages, I found out how to create a content calendar and plan each campaign by identifying things like what channels should be used.
On my second day (in Maidenhead) I learnt how to create a launch campaign for an employee wellbeing programme, I put together an audience profile, which included possible barriers, and discovered how I could make employees engage with the programme. I included a logo, social visual, iPhone wallpaper and a poster. I found Internal Communications very interesting and I really enjoyed it, each of the things that I looked at were things that I hadn’t realised required so much detail and thought and I loved seeing how the process happens.
In London, I joined the Marketing team. Here I analysed the LinkedIn channel with India and I realised how many different thought processes go into a post, the way it is written and the type of content it is. I looked at what worked best for interactions on a post (short videos over articles) and I shared my opinion on what I think would engage more people (such as interactive posts like polls).
I was shown by Giuseppe how psychology mixes into the world of marketing and how emotions like humour and trust are large aspects in people choosing a company to work with. I also wrote a post about the AVK Academy, and I learnt the importance in things like having an enticing first sentence, including relevant information and keeping it light-hearted. I gave my opinion on some graphic design reels with Jack and Charles and saw how sound and visuals can help a brand image.
On my first day in the London office, another student called Elliot was also on work experience, he shared his experience:
I really enjoyed my work experience at AVK as I was guided through various processes and given engaging activities with support from Jack such as designing a new logo. This process helped me to learn new and efficient ways of working on Illustrator and planning out my thought process. Overall AVK has helped me to get a feel for the work environment and taught me new skills and improved my confidence in graphic design along with giving me a better understanding of what career path I would like to go down.
I found my time in marketing to be incredibly intriguing, it has been something I’ve thought about for a while and it helped me get an idea of what it would be like to have a career in it.
I think it is important for young people to realise the huge impact that data centres have on our lives, they are necessary to run things like TikTok, Spotify, etc, and they also handle the power for AI.”
