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AVK’s Brand, One Year On: From Visibility to a New Category

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  • AVK thinking

    2025 in Review, Looking Ahead to 2026

    Based on insights and data presented during AVK’s annual Press & Analyst event, “The Shape of Energy to Come,” London, December 2025.  A year shaped by pause, pressure, and perspective.

    Read more 4 min read
    Ben Pritchard, CEO of AVK
    AVK thinking

    A Few Home Truths About Hydrogen

    Hydrogen has considerable potential for the data centre industry. It is very energy-dense, and burning a kilogram of it provides 2.6 times more energy than burning a kilogram of natural gas. When burned in air it produces none of the sulphates or carbon monoxide through which fossil fuels damage air quality both outdoors and in (although it does produce some oxides of nitrogen). Even more attractive for data centre backup, when used in a fuel cell, which uses the reaction between hydrogen and oxygen to produce electricity without combustion, it produces nothing but water.

    Read more 6 min read
    Sustainable image to depict low-carbon energy solutions
    AVK thinking

    Redefining the Journey: Tech-Agnostic Microgrids for Data Centres

    At AVK, we believe resilience comes from choice. No single technology can power tomorrow’s data alone. That’s why we design solutions across the full power chain, from turbines and engines to batteries, renewables and future fuels.

    Read more 11 min read
    AVK thinking

    Powering European Data Centre Growth

    Our core market is expanding fast across Europe, and we are expanding to keep ahead of it. The industry is rising to this challenge with its usual resourcefulness, however at the same time, the challenges for data centre operators are getting bigger.

    Read more 9 min read
    European map
    AVK thinking

    AVK’s Brand Journey And What Comes Next

    One year ago AVK's new brand was launched. AVK’s brand refresh was not just about a new logo. It was about aligning who we are today with where we are heading, as a modern, digital-first power solutions partner for the data centre industry. This is the story of how the journey unfolded, what we learned, and how the brand will continue to evolve.

    Read more 6 min read
    Interruption Suck Billboard AVK Campaign
    AVK thinking

    Championing National Data Centre Day 2025

    Powering our digital future.

    Read more 2 min read
    National Data Centre Day

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